Project MIMIc (Media Influence and Identity in Childhood)

Categories: English
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About Course

This research project explores how digital media environments influence identity formation, behaviour, and social interactions among children and adolescents. It focuses on processes such as social comparison, online self-presentation, and media influence, providing insights into how digital experiences shape self-perception and development.


LINK TO THE RESOURCE: https://www.projectmimic.eu/


  • Title of the resource: Project MIMIc (Media Influence and Identity in Childhood)
  • Authors: 
    • Katholieke Universiteit Leuven (Belgium) 🇧🇪
    • Université de Tours (France) 🇫🇷
    • Univerza v Ljubljani (Slovenia) 🇸🇮
  • Language: English 🇬🇧
  • Year of publication: Ongoing
  • Keywords: Identity, Social media, Behaviour

Learning outcome 1: Identity & Self-awareness

    • reflect on their own values, interests and strengths
    • describe the difference between who they are offline and online
    • recognize that online profiles do not show the whole person

Learning outcome 2: Social Media & Influencers

    • explain how social media affects everyday life
    • explain how likes, followers and comments can influence behavior
    • notice how online trends and challenges can affect self-image

Learning outcome 3: Critical Thinking & Media Literacy

    • ask simple questions about online content (Who made this? Why?)
    • recognize advertising, sponsored content and hidden persuasion
    • identify trustworthy and untrustworthy online sources

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